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Become a Certified
Content Marketing Specialist...
Learn How to Drive Quality Traffic from Platforms like Facebook, Google, YouTube, and LinkedIn
Finally, You'll Have a Step-By-Step Plan For Turning Content Into...
FREE, ORGANIC TRAFFIC
(HINT: It looks something like this...)
Ordinary content marketers just don't get it...

There was a time when having a blog was enough, but today (if you actually want to generate free, targeted traffic) you need to do more. 

So how do you do it? 

How do you do you build a "machine" that turns content into free, targeted traffic? 

Fortunately, that's exactly what you're about to learn...
FACT: Businesses Need Content Marketers
(...Who Actually Know What They're Doing)
I'm not going to sell you on the importance of content marketing.

If you're here, you already know it's an essential aspect of any digital marketing strategy, because content marketing:
  • ​ Builds authority and credibility...
  • ​ Engages and nurtures both prospects and customers by providing ACTUAL value, and most importantly it...
  • ​ Enables your message to spread to new audiences organically (i.e. for free!)...
In other words, content marketing delivers traffic, leads and customers: The lifeblood of any business.

So that's why businesses need content marketers. 

There's just one problem: Most so-called "content marketers" don't know what they're doing. 

That’s where you come in. 

As a Certified Content Marketing Specialist, you are uniquely qualified to help brands convert content into organic traffic and sales.
What You'll Learn In This Course
The Content Lifecycle
Discover how to create stellar content for all 3 stages of the marketing funnel. When you know this, you’ll be able to attract new visitors to your site and take them on a journey from Awareness through Product Evaluation and all the way to Conversion.
Content Technology Needs
Learn the 8 types of technology you need to succeed as a content marketer. We’ll also give our recommendations for each type of technology to ensure you get the most effective and user-friendly tools available.
Blog Marketing Mastery
Master the 12 critical aspects of building a successful blog. You’ll learn what types of posts to publish, the secret to writing great content, how to create high-converting lead magnets, and more.
Content Distribution
Learn how to effectively get your content out into the world and increase your exposure using a combination of email marketing, SEO, paid distribution, and social media promotion.
The Content Lifecycle is the foundational approach we 
implement at DigitalMarketer and works for any business.
Enroll Today!
Content Marketing Mastery Course Details
In this 8-hour course you'll learn everything you need to know about content marketing. You'll learn about the right type of content for the right visitor, and exactly how to distribute it!

Module 1: 
Creating Your Customer Avatar

Lesson 1: Start Here
Lesson 2: What To Expect
Lesson 3: The What and Why of Content Marketing
Lesson 4: Creating a Customer Avatar
Lesson 5: Content Technology
Lesson 6: The Marketing Funnel

Module 2: 
Top of Funnel Content

Lesson 1: TOFU Goals
Lesson 2: TOFU Content Types
Lesson 3: TOFU Metrics
Lesson 4: YOUR TOFU Content Plan


Module 3: 
Middle of Funnel Content

Lesson 1: MOFU Goals
Lesson 2: MOFU Content Types
Lesson 3: Lead Magnet Checklist
Lesson 4: MOFU Metrics
Lesson 5: Your MOFU Content Plan

Module 4: 
Content Marketing Metrics

Lesson 1: BOFU Goals
Lesson 2: BOFU Content Types
Lesson 3: BOFU Metrics
Lesson 4: Your BOFU Content Plan

Module 5: 
Blog Marketing

Lesson 1: How To Use This Section
Lesson 2: Wordpress Basics
Lesson 3: 212 Blog Post Ideas
Lesson 4: The Editorial Calendar
Lesson 5: Writing Headlines
Lesson 6: 8 Post Types
Lesson 7: Inserting Calls To Action
Lesson 8: Finding and Managing Writers
Lesson 9: Writing/Editing Great Content
Lesson 10: Lead Magnets and Blogs
Lesson 11: Opt-In Boxes and Squeeze Pages
Lesson 12: Repurposing Content
Lesson 13: Blog Launches

Module 6: 
Content Distribution

Lesson 1: How To Use This Section
Lesson 2: Content Distribution Basics
Lesson 3: Organic Content Distribution: Email
Lesson 4: Organic Content Distribution: SEO
Lesson 5: Organic Content Distribution: Social
What You'll Get:
When you enroll today, you'll receive instant access to:
  • ​ The Content Marketing Mastery Course
  • ​6 Core Modules 
  • ​ 40 Video Lessons 
  • ​ 6 Handouts (4 worksheets and 2 flowcharts) 
  • ​ 6 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
  • ​ A badge designating you as a Certified Content Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
  • ​A digital, printable certificate suitable for framing
  • ​Status and recognition as a Certified Content Marketing Specialist
Tuition: $995
Level: Intermediate/Advanced
Setting: Online/Virtual
Course Length: 8 Hours
Expected Completion Time: 3 - 7 Days
4330 Gaines Ranch Loop, Suite 120
Austin, TX. 78735
512-600-4363
support@digitalmarketerinstitute.com
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