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Become a Certified
Paid Traffic Master...
Learn How to Drive Quality Traffic from Platforms like Facebook, Google, YouTube, and LinkedIn
When You're Done, You'll Walk Away With a Plan For
...and a System for Acquiring New Customers from Channels Such As:
What if you didn't have to "pay" for traffic?

Instead...what if traffic "paid" you? 

And what if acquiring new customers was as simple as pulling a lever? 

It sounds outlandish, but that's exactly what "Traffic Masters" (a.k.a. Customer Acquisition Specialists) do. And once you have completed this mastery class, you too will know how to leverage traffic channels such as Google and Facebook to not only grow your customer base... 

...but to grow your customer base at a PROFIT. 

Did you catch that? 
You'll no longer have to practice "hope-and-pray" or "wait-and-see" marketing.
Traffic will come, because you'll know how to make it come.
But how do you actually do it?

How do you take a message to the “unwashed masses” and convert strangers into friends without breaking the bank?
That's exactly what you're about to learn...
FACT: All Businesses Need A Repeatable System For Generating New Leads and Customers...
(...That Doesn't Break the Bank)
Customers are the life-blood of any business.

It sounds cliché, but it's true. 

That's why "one hit wonder" traffic campaigns just aren't enough. Companies today must have scalable, duplicatable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth, and more times than not these “scalable” campaigns come in the form of paid traffic.
So whether it's:
  • Facebook Ads
  • ​Google AdWords
  • ​YouTube Ads
  • ​LinkedIn Ads
  • ​Twitter Ads
  • ​Content Discovery Platforms (such as Outbrain and Taboola), and even...
  • ​Dedicated Email Ads
What You'll Learn In This Course
The 3-Step Automated Traffic System
Build an automated traffic system that generates leads and sales for your business 24 hours a day. Learn about "traffic temperature" and how media buying is actually like building an in-person relationship.
Build A Successful Ad Campaign
Watch step-by-step instructional videos on how to build successful ad campaigns on platforms like Facebook, Google, LinkedIn, and YouTube. Learn the five elements of a high converting paid traffic campaign. 
The Metrics That Matter (and the ones that don't)
Learn to analyze the metrics that actually matter so that you can “trim the fat” from your campaigns and scale. Quit wasting time analyzing numbers that are useless to the bottom line. 
How To Scale Successful Campaigns
Learn how to scale your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs.
The certification interface makes it easy for you to 
consume the content and track your progress.
Become a Certified Customer Acquisition Specialist Today!
Paid Traffic Mastery Course Details
In this 8-hour course you'll learn everything you need to know about how to drive qualified 
paid traffic to your website.

Module 1: Start Here

Lesson 1: What To Expect 
Lesson 3: Paid Traffic: The What and The Why
Lesson 4: Creating a Customer Avatar
Lesson 5: The Marketing Funnel

Module 2: Paid Traffic As A System

Lesson 1: Paid Traffic As A System
Lesson 2: Cold Traffic Goals & Offers
Lesson 3: Warm Traffic Goals & Offers
Lesson 4: Hot Traffic Goals & Offers
Lesson 5: Understanding The Traffic System
Lesson 6: Finding Your Market

Module 3: Facebook Ad Platform 

Lesson 1: Getting Started With Facebook
Lesson 2: Facebook Objectives
Lesson 3: Finding Your Market on Facebook
Lesson 4: Ad Copy & Ad Creative
Lesson 5: Facebook Pixels
Lesson 6: Reporting & Analytics
Lesson 7: Scaling Your Campaign
Lesson 8: Facebook Compliance 

Module 4:
Retargeting To Maximize 

Lesson 1: Getting Started With Retargeting
Lesson 2: Segmentation By Visitor Activity
Lesson 3: Full Funnel Retargeting
Lesson 4: Video Retargeting

Module 5: Troubleshooting Ads

Lesson 1: Troubleshooting Your 
Lesson 2: Troubleshooting Your Offer
Lesson 3: Troubleshooting Your Targeting
Lesson 4: Troubleshooting Your Ad Copy/ 
Lesson 5: Troubleshooting Your Ad Scent

Module 6: Other Traffic Channels

Lesson 1: Other Traffic Channels
Lesson 2: Twitter
Lesson 3: Content Distribution Networks
Lesson 4: LinkedIn
Lesson 5: Dedicated Email Drops
Lesson 6: Google
Lesson 7: YouTube
What You'll Get:
When you enroll today, you'll receive instant access to:
  • The Paid Traffic Mastery Course
  • ​6 Core Modules
  • ​35 Video Lessons
  • ​22 Handouts 
  • ​6 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will 
also receive:
  • ​ A badge designating you as a Certified Customer Acquisition Specialist that can be hosted on your website, email signature and LinkedIn profile
  • ​A digital, printable certificate suitable for framing
  • ​Status and recognition as a Certified Customer Acquisition Specialist
Course Details:
JUST $995
Level: Intermediate/Advanced
Setting: Online/Virtual
Course Length: 8 Hours
Expected Completion Time: 3 - 7 Days
About Your Instructor
Molly Pittman is Digital Marketer's Vice President and Traffic Manager. Molly is responsible for creating, optimizing, and maintaining Digital Marketer's traffic system with the goals of customer acquisition and revenue.

In her time at Digital Marketer, Molly has personally spent over $2,000,000 on paid traffic and has generated over 300,000+ leads and tens of thousands of customers while still maintaining a positive return on ad spend. Molly has also consulted and advised over 150 brands (both online and offline) in markets such as: health and fitness, personal finance, beauty, crafts, professional practices, manufacturing and more...
 Frequently Asked Questions
Q: "How will this certificate help me?"
A: It depends on who you are...
If you're a business owner, this certification is a great way to learn demand-based traffic yourself. It's also a great way to train and certify members of your own team to ensure that they're up to speed on the latest trends and best practices.

If you're an agency, this certification is a tangible way to show that you are a Customer Acquisition Specialist, which could help you attract and retain better, higher-paying clients.

If you're a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking. 

If you're an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don't have a tangible reason to request).
Q: "How valuable is this certification?"
A: The certification itself is highly valuable if you need to set yourself apart from the competition. What's far more valuable than any badge or certificate, however, is the actual knowledge you're going to receive when you take this class and pass all the tests. You will know paid traffic. I'll say that again: YOU WILL KNOW PAID TRAFFIC AND CUSTOMER ACQUISITION MARKETING.
Q: "What if I fail? Am I allowed to retake the test?"
A: Yes, you make retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) and all the module quizzes prior to attempting the final exam again.
Q: "How long do I have to complete the class and take the test once I am enrolled?"
A: You can move at your own pace! We understand that life happens, and that just because you enroll today that doesn't mean you'll be able to finish (or even start) the class this week. And that's ok! Take as long as you like. We aren't going anywhere, and neither is this certification.
Q: "How long does it take to finish the course and receive my certification?"
A: This class is 8 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 - 7 days if you are working full-time, and 14 - 21 days if you taking the class part-time.
Q: "Am I guaranteed to get certified if I take the class?"
A: No. A certification that can simply be purchased isn't worth the paper it's printed on. That's why our courses are challenging. If we're going to allow you to display a Digital Marketer Institute badge, you better believe you're going to have to earn it.
Q: "I don't care about the certification...can I just audit the class?"
A: Right now the cost for the class is $495. Ordinarily the sit fee for the certification exam is $500, but currently we have waved that fee and are allowing students to take the exam up to 3 times for free. This will change in the future, at which time we may allow non-certification candidates to audit our classes at a discounted rate, but the price will never be lower than $495.
Q: "How difficult is the test?"
A: You'll find that the test is "satisfyingly difficult." By that I mean, it's difficult enough that you need to actually know the materials, but it isn't tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging and the questions do pertain to our proprietary methodologies, so you shouldn't expect to be able to pass the test just because you have taken other paid traffic trainings or courses in the past. This training is different, and the exams will reflect those differences.
Q: "Why are paid traffic experts priceless?"
A: A master at driving qualified traffic and scaling campaigns is one of the marketing team's most valuable assets. A successfully scaled campaign at scale can pay for itself immediately and these skills can make you truly irreplaceable.
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