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How To Become
a E-commerce Marketing Mastery
The writing on the wall is clear: if you sell products directly to consumers, you NEED a high-converting ecommerce store.
At Last, You’ll Have A Step-By-Step Process & All The Tools You Need to...
Make More Sales & Profit From Your Ecommerce Store
(HINT: The process looks something like this…)
Every day, more and more people are shopping online.

According to research from eMarketer, ecommerce sales nearly doubled from 2008 to 2014... 

And they’re on pace to nearly double again by 2019. 

With more people shopping online, there are fewer people shopping in you can see in this chart from the Wall Street Journal:

The writing on the wall is clear: if you sell products directly to consumers, you NEED a high-converting ecommerce store. 

...even if you already have a profitable physical store. 

And if you’re a marketer or an agency, you NEED to know how to improve sales for your ecommerce clients.
Here’s the problem:

As more companies enter the ecommerce marketplace, the competition is growing fierce. It’s getting harder and harder to stand out from 
the noise. 

“Mediocre marketing” just won’t cut it. 

And that’s exactly why we can make this claim...
About Your Instructor
Ezra Firestone owns and operates one 8-figure and two 7-figure ecommerce brands. He’s a professor at the Shopify Ecommerce University and is recognized as one of America’s leading Ecommerce educators. 

Ezra lives his life by a simple code: “Serve the world unselfishly, and profit.” 

Ezra has been featured in Forbes, Entrepreneur, Practical Ecommerce and more. He is called “The Growth Guy” by the Fortune 500 and 9-figure ecommerce brands he consults. Ezra is a teacher at heart having helped thousands of successful students get more from their store.
FACT: Companies Need Ecommerce Marketing Specialists
(...Who Actually Know What They’re Doing)
What’s the one thing that separates a successful ecommerce company…

...from an unsuccessful one? 

Of course it’s important to offer high-quality products and provide top-notch customer service. 

But those things—by themselves—aren’t enough. 

After all, you could offer the best product in the world… 

But if nobody knows it exists… 

If nobody knows how great it is… 

Then nobody is going to buy your amazing product. 

That’s why the #1 thing that separates successful ecommerce stores from unsuccessful ones is great marketing. 

In your gut, you probably know this is true. 
Knowing exactly how to get your products in front of the right people… Persuading those people to buy… And maximizing the value of each and every transaction… 

(Over and over again…) the key to ecommerce success.

That’s why we created the Ecommerce Marketing Masterclass & Certification program. 

This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit. 

You’ll know how to optimize an ecommerce website, how to generate ecommerce traffic, how to write ecommerce emails, and much more.
What You'll Learn In This Course
The Architecture Of A Successful Ecommerce Store
Discover the 8 critical elements of a profitable ecommerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.
The Most Effective Tools, Widgets, & Services
Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You’ll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.
The Ecommerce Content Amplification System
Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.
Maximize Sales With eCommerce Email Automation
Get our top 5 tips for creating highly profitable email automation sequences, and discover how to use a “discount ladder” to maximize sales & revenue.
Ecommerce Mastery Course Details
In this 4-hour course you'll learn everything you need to know about how to make more sales and profit from your ecommerce store.

Module 1: 
The Ecommerce Ecosystem

Lesson 1 - What to Expect From This Course
Lesson 2 - The State of Ecommerce
Lesson 3 - Mobile Commerce: We’ve Gone Touch
Lesson 4 - Understanding the Ecommerce Ecosystem
Lesson 5 - Technology Stack: Ecommerce Platform
Lesson 6 - Switching Ecommerce Platforms
Lesson 7 - Technology Stack: Email Service Providers
Lesson 8 - Technology Stack: Help Desk
Lesson 9 - Technology Stack: Live Chat, Video and Other
Lesson 10 - Analytics & Tracking
Lesson 11 - Your Mission, Story & Purpose

Module 2: 
Core Store Architecture

Lesson 1 - What is the Core Store Architecture?
Lesson 2 - Key Content Assets
Lesson 3 - More Information Pages
Lesson 4 - The Post-Opt-In Thank You Video
Lesson 5 - The Home Page
Lesson 6 - A Deep Dive On More Information Pages

Module 3: 
Get More From Your Store

Lesson 1 - How to Get More From Your Store
Lesson 2 - Proven Winners: Header
Lesson 3 - Proven Winners: Footer
Lesson 4 - Proven Winners: Home Page
Lesson 5 - Proven Winners: Category/Store Pages
Lesson 6 - Proven Winners: Product Details
Lesson 7 - Proven Winners: Shopping Cart
& Checkout
Lesson 8 - 3rd Party Applications & Plugins
Lesson 9 - Social Selling

Module 4: 
Email Automation Sequences

Lesson 1 - What Are Email Automation Sequences?
Lesson 2 - The Pre-Purchase Email Sequence
Lesson 3 - The Cart Abandonment Email Sequence
Lesson 4 - The Post Purchase Email Sequence (Part 1)
Lesson 5 - The Post Purchase Email Sequence (Part 2)
Lesson 6 - Refining Your Customer Service
Lesson 7 - Adding Package Inserts

Module 5: 
Content Amplification & List Nurturing

Lesson 1 - What is Content Amplification & List Nurture?
Lesson 2 - Creating Content for Amplification
Lesson 3 - Content Optimization
Lesson 4 - Syndicating Content
Lesson 5 - Content Optimization
Lesson 6 - Creating Content Engagement
What You'll Get:
When you enroll today, you'll receive instant access to:
  • The Ecommerce Marketing Mastery Course
  • ​5 Core Modules
  • ​40 Video Lessons
  • ​7 Handouts (5 worksheets and 2 flowcharts)
  • ​5 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
  • ​ A badge designating you as a Certified Ecommerce Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
  • ​A digital, printable certificate suitable for framing
  • ​Status and recognition as a Certified Ecommerce Marketing Specialist
Course Details:
Tuition: Limited Time Special Just $495
               (Normally $995)
Level: Intermediate/Advanced
Setting: Online/Virtual
Course Length: 4 Hours
Expected Completion Time: 3 - 7 Days
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Austin, TX. 78735
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