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How To Become
an Email Marketing Master...
Smart marketers know that, when executed properly, there’s no faster, easier or more cost-effective way to generate sales out of thin air than email marketing.
When You Finish This Training, You’ll Have a Proven Plan For
…That Generates AT LEAST 200% More Sales and Conversions 
from the List You Already Have (Even If It’s Tiny)
Email marketing is weird.
According to Return Path, email is consistently ranked as the "highest ROI marketing activity." But despite that fact, if you ask most marketers and business owners about their email marketing efforts, their responses are typically less enthusiastic...

"We email our list every now and then...I just don’t know what to say." 

"I’m afraid if I email my list, they’ll get mad and unsubscribe." 

"I don’t like to email my list. What if they think I’m a spammer?" 

Or the always-popular... 

"Email marketing is boring." 

Say what you will about email marketing, but the fact is...
There’s Nothing Boring About DOUBLING Your Sales Without Having To Increase Your Ad Spend
Ordinary marketers may think email marketing is “boring”... ...but smart marketers know better.
Smart marketers know that, when executed properly, there’s no faster, easier or more cost-effective way to generate sales out of thin air than email marketing. 

But how do you do it the right way?  Specifically...
  • ​How do you make sure your emails get delivered to your prospect’s inbox? (Their real inbox...not the “Promotions” folder and DEFINITELY NOT the “Spam” folder.) Then...|
  • ​How do you get your email opened? How do you make sure prospect’s see your message and click to view it when it’s surrounded by so much clutter? And once they’ve opened... 
  • ​How do you get them excited enough about your message to click a link or call a phone number so they take the desired action? And then, when it works... 
  • ​How do you automate the entire process so all your new leads and prospects are converted into high-paying customers and clients on autopilot?
These are the questions every email marketer must be able to answer...

More importantly, these are the questions every BRAND must be able to answer if they want to fully maximize their email marketing efforts (without ever being called a "spammer.") 

So if you want to make sure that your emails not only get delivered… 

…but also generate real opens, clicks, engagement and (most importantly) sales with your customers and subscribers, then you need to work on these critical steps. 

But how do you do it? 

Fortunately, that's exactly what you're about to learn...
About Your Instructor
Richard is a "jack-of-all-trades." Not only is he an email marketing and deliverability maestro, but he also crafts and executes sales funnels and conversion campaigns. 

Over the past 12 months Richard has managed well over a BILLION email sends (in multiple marketing), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates and generated over $20MM in revenue from email marketing alone!
FACT: Businesses Need Email Marketers 
(...Who Actually Know What They're Doing)
I'm not going to sell you on the importance of email marketing. If you're here, you already know it's an essential aspect of any digital marketing strategy, because email marketing:
  • Is one of the highest ROI activities in your business…
  •  Engages & nurtures both prospects and customers to generate new leads and sales… 
  •  Can be automated so that you can literally prospect and sell around the clock (even while you sleep)…
In other words, email marketing delivers traffic, leads and customers… and it can do all this on autopilot. So that's why businesses need email marketers.

There's just one problem: Most so-called "email marketers" don't know what they're doing. 

That’s where you come in. 

As a Certified Email Marketing Specialist, you are uniquely qualified to help brands generate more leads, sales and engagement from their customers and subscribers.
More specifically, in this master class, you'll learn:
  • How to create the PERFECT promotional calendar for your business… (Do this right and you’ll see revenue AND engagement hockey
  • stick straight up!)
  •  How to make sure your emails actually make it to the inbox… (HINT: practice poor list hygiene and your deliverability will suffer.) 
  •  How to use proven tricks to get MORE opens and MORE clicks from even your most engaged and loyal subscribers…  
  •  Which goals and metrics you should be tracking on a day-to-day basis to measure your Email Marketing success…  
  •  List “CPR”… How to clean and revive your dead (or nearly dead) email lists and get them opening and clicking again! 
  •  The 4 “magic” email copywriting questions (and why answering these 4 simple questions will practically write your email copy for you) 
  •  Queuing the Click: 6 psychological tricks to get your subscribers primed and ready to click the links in your emails 
  •  THREE segmentation strategies that actually work and ensure that you’re only emailing your perfect prospects! (This is how to send multiple campaigns and offers without BURNING up your email list)
  •  The two most important questions to answer before triggering ANY campaign to a new subscriber (Get this wrong and the next button they click could be Unsubscribe… or worse - Spam)
  •  Email Indoctrination: The perfect welcome email and campaign to start building real relationships with your new subscribers and turning them from strangers into friends.
  •  Campaign Mapping: How to find and duplicate your most successful marketing campaigns (so you always know what you’re promoting and when you’re promoting it)
  •  The only 4 reasons people buy from you (and how to leverage them to generate more sales from your email marking efforts)
  •  The 9 sneaky tricks that triple your email open rates (and when to use them)
  •  Campaign Creation: The 5 types of email campaigns you should be using in your business (and how to Storyboard and craft each one).
  •  3 must-use tools to monitor your email deliverability (and make sure your getting into the inbox)
  •  ...and much, MUCH more!
In short, Certified Email Marketing Specialist (a.k.a. “Email Masters") are able to effectively monetize any email list, while simultaneously increasing engagement with leads and customers.

If you're interested in becoming such an “Email Master," then I have one question for you...
How Does It Work?
Step 1: Take the Course
The Email Marketing Mastery course is 8 hours of video lessons plus 4 downloadable handouts, 7 module-specific quizzes and one final exam. 

(NOTE: A complete course description can be found at the bottom of this page.)

The course level is intermediate/advanced, and is the exact same training new employees at Digital Marketer Institute are required to complete prior obtaining a position in any of our portfolio companies.
Step 2: Pass the Test
At the end of each core module you will take a brief quiz to ensure that you understand the basic concepts covered in that module. Once you have completed each quiz for each module, you will then be able to sit for the final exam (which is taken online) and upon successful completion you will have earned your certification.

Our exams aren’t “tricky,” but they do require that you know the information if you want to pass. A passing grade is 70, and you can retake the test twice (for a max total of 3 attempts). If you do not receive a passing grade after your third attempt, you will be required to go back through the module prior to taking the test again. 

The exams are untimed, and consist of 60 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.
Step 3: Display Your Badge
Upon successful completion of the course and exams, you will receive a personalized badge and certificate. 

Our badges leverage Mozilla's "Open Badges Project" so your accomplishment can be displayed in all the places that matter, including: your website, email signature, job placement sites, community portals, Wordpress blogs, Twitter status updates and your LinkedIn profile. 

Plus, your digital certificate is full color, printable and is suitable for framing should you wish to display your achievement at your home or office.
Email Marketing Mastery Course Details

Module 1: 
The Role of Email Marketing

Lesson 1: Meet Your Instructor
Lesson 2: The Role of Email Marketing
Lesson 3: THREE Different "Types" of Emails
Lesson 4: The TWO Send Types
Lesson 5: Email Marketing & List Building 

Module 2: 
Creating Your Marketing Calendar

Lesson 1: The Role of Your Marketing Calendar
Lesson 2: Gathering Promotional Assets
Lesson 3: Creating Your 30 Day Calendar
Lesson 4: Creating Your 90 Day Calendar

Module 3: 
Email Campaign Creation

Lesson 1: Email Campaigns Explained
Lesson 2: Storyboarding Your Indoctrination Campaign
Lesson 3: CASE STUDY: DigitalMarketer
Lesson 4: Storyboarding Your Engagement Campaign
Lesson 5: Storyboarding Your Ascension Campaign
Lesson 6: Storyboarding Your Consumption Campaign
Lesson 7: Crafting a Upsell Campaign
Lesson 8: Storyboarding Your Segmentation Campaign
Lesson 9: CASE STUDY: Best Buy
Lesson 10: CASE STUDY: Kate Spade
Lesson 11: Storyboarding Your Re-Engagement Campaign
Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Campaign
Lesson 13: CASE STUDY: DigitalMarketer Win Back Campaign

Module 4: 
Email Copywriting & Design

Lesson 1: Harvesting Proven Sales Copy
Lesson 2: The FOUR Reasons People Buy
Lesson 3: Points of Belief
Lesson 4: Crafting Your Subject Lines
Lesson 5: Crafting Your Body Copy
Lesson 6: Queuing the Click

Module 5: 
Optimizing Opens & Clicks

Lesson 1: Getting More Opens
Lesson 2: Getting More Clicks

Module 6: 
Tracking & Measuring Results

Lesson 1: Benchmarking Your Results
Lesson 2: What to Track & When To Track it!
Lesson 3: DEMO: Email Stats Tracking Sheet

Module 7: 
Email Deliverability

Lesson 1: 3 Ways to Prove You're NOT a Spammer
Lesson 2: Your Mailer Reputation
Lesson 3: Your Sender Infrastructure
Lesson 4: Your Subscriber Engagement
Lesson 5: Monitoring & Tracking Deliverability
What You'll Get:
When you enroll today, you'll receive instant access to:
  • The Email Marketing Mastery Course
  • ​7 Core Modules 
  • ​46 Video Lessons 
  • ​4 Handouts  
  • ​7 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
  • ​ A badge designating you as a Certified Email Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
  • ​A digital, printable certificate suitable for framing
  • ​Status and recognition as a Certified Email Marketing Specialist
Course Details:
Tuition: $995
Level: Intermediate/Advanced
Setting: Online/Virtual
Course Length: 8 Hours 27 Minutes
Expected Completion Time: 3 - 7 Days
4330 Gaines Ranch Loop, Suite 120
Austin, TX. 78735
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