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How To Become
a Funnel Optimization Specialist...
As a Certified Customer Value Optimization Specialist, you’ll know how to architect a “conversion funnel” 
This Is The Most Profitable Customer-Getting Campaign We've Ever Created...
(And Now I Want To Show You How To Build One For Your Company)
Does your business have a funnel?
Better question: Do you even know what a “conversion funnel” is? 

In case you don’t, here’s a quick definition... 

A funnel is a multi-step, multi-modality campaign that seamlessly and subtly leads a prospect towards a desired action. 

In other words, a well-optimized "funnel" allows you to sell...without selling. 

They are the secret to promoting your product or service without being pushy or creepy. 

More importantly....
Conversion Funnels Allow You To Fully Automate the Entire Customer Acquisition Process...
The fact is, most businesses have some sort of “funnel” for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel.

That’s where you come in. 

As a Certified Customer Value Optimization Specialist, you’ll know how to architect a “conversion funnel” that gives businesses exactly what they want: 

MORE customers, that are...  
MORE valuable, yet...

Read that again because it's important. (It's also the key to unstoppable business growth.) 

If you want your company to grow, then you need a proven, repeatable system that on-boards new leads and then converts those leads into customers...ideally at a profit.

Because if you can do that...if you can create a proven, repeatable system that maximizes immediate customer value while simultaneously reducing acquisition will have cracked the code to business growth.
Your company will be unstoppable, and you will possess the single most valuable skill any marketer can ever possess: The ability to create customers out of thin air.

And that's exactly what you're going to be able to do after you complete this class... 

In addition to learning our step-by-step plan for rolling out new conversion funnels (for virtually any type of business) from scratch, you'll also learn: 
  • How to optimize all of your existing marketing funnels by applying the “5 Things” methodology 
  • ​The L x c x m x f = GP formula that consistently doubles revenues...
  • ​One change you can make to your funnel to instantly get more leads, subscribers, and ultimately customers. (Hint: It has NOTHING to do with your ad, your headline, your landing page, or your copy.
  • ​The simple tweak we made for a manufacturing client that brought in a 2,000% increase in leads!
  • ​How to craft a “Statement of Value” that perfectly positions any product or service, and gives your ideal customers EXACTLY what they want (even when they don’t even know they want it...)
  • ​The 5 “Specifics” that make up a winning Lead Magnet...
  • ​The right way to use coupons and discounts in funnels that works for both online and offline businesses...
  • ​How to select the right “Tripwire” for any business. (Includes 7 examples you can model.)
  • ​The two types of doubt almost every customer experiences, and how to boost conversions by inoculating against them ahead of time.
  • ​How to use “bundling” to de-commoditize a commodity product or service...
  • ​How we resolved a client’s #1 customer complaint while simultaneously DOUBLING their profit margin. (This works in literally any business…even if your customers aren’t complaining.)
  • ​The 3 little words that can be added to the back of any conversion funnel that’s been responsible for bumping average profit per customer by 200%.
  • ​How to deploy an automated, 5-phase followup system that converts more leads into buyers, and more buyers into multi-buyers... ...and much, much more. 
In short, Customer Value Optimization Specialists (a.k.a. "Funnel Experts") are able to not only deliver fresh leads and customers…they are able to deliver those leads and customers at a PROFIT.

If you're interested in becoming such a "Funnel Master," then I have one question for you...
About Your Instructor
Ryan Deiss launched his first web-based business from his college dorm room in 1999, and since that time he’s founded over 40 different businesses in markets such as health and beauty, survival and preparedness, DIY crafts and home improvement, investing and finance, chemical and liquid filter manufacturing, business lending, online skills training and menswear...just to name a few.

In addition to operating multiple businesses, Ryan is also a highly sought after author, speaker and consultant whose work has impacted over 250,000 businesses in 68 different countries.
Are You A "Doer"...or Just a "Talker?"
(or...Why You Might Want To Get Certified)
Let's face it: Marketing experts are a dime a dozen.

So how do you separate those who "walk the talk" from the ones who merely... 

That's the problem! 

And at Digital Marketer Institute, it was our problem, too. You see, we don't just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.  

We aren't researchers. We aren't journalists. 

We're business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between. 

In other words: WE ACTUALLY DO THIS STUFF... we know how hard it is to find truly skilled people who know what they're talking about. 

And that's why we created the "Conversion Funnel Mastery" course and certification. 

We built this certification to train our own team members, but in the spirit of "open sourcing" our business (which is what Digital Marketer Institute is all about) we're now making this certification and training available to the world. 

In short, we're making it available to YOU...
How Does It Work?
Step 1: Take the Course
The Conversion Funnel Mastery course is 7 hours of video lessons plus 7 downloadable handouts, 6 module-specific quizzes and one final exam. 

(NOTE: A complete course description can be found at the bottom of this page.)

The course level is intermediate/advanced, and is the exact same training new employees at Digital Marketer Institute are required to complete prior obtaining a position in any of our portfolio companies.
Step 2: Pass the Test
At the end of each core module you will take a brief quiz to ensure that you understand the basic concepts covered in that module. Once you have completed each quiz for each module, you will then be able to sit for the final exam (which is taken online) and upon successful completion you will have earned your certification.

Our exams aren’t “tricky,” but they do require that you know the information if you want to pass. A passing grade is 70, and you can retake the test twice (for a max total of 3 attempts). If you do not receive a passing grade after your third attempt, you will be required to go back through the module prior to taking the test again. 

The exams are untimed, and consist of 60 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.
Step 3: Display Your Badge
Upon successful completion of the course and exams, you will receive a personalized badge and certificate. 

Our badges leverage Mozilla's "Open Badges Project" so your accomplishment can be displayed in all the places that matter, including: your website, email signature, job placement sites, community portals, Wordpress blogs, Twitter status updates and your LinkedIn profile. 

Plus, your digital certificate is full color, printable and is suitable for framing should you wish to display your achievement at your home or office.
Customer Value Optimization Specialist Course Details

Module 1: Start Here

Lesson 1: Here's What To Expect
Lesson 3: What is CVO?
Lesson 4: The Formula For Growth

Module 2: 
Determine Product/Market Fit

Lesson 1: The Goal of Marketing
Lesson 2: Before & After Grid - Infant Tub
Lesson 3: Before & After Grid - Landscaper
Lesson 4: Crafting a Statement of Value
Lesson 5: SOV vs. USP
Lesson 6: Why Value Isn't Enough
Lesson 7: Two Types of Doubts

Module 3: 
Optimize The Lead Magnet

Lesson 1: What is a Lead Magnet?
Lesson 2: Importance of Specificity
Lesson 3: Make A Specific Promise
Lesson 4: Give A Specific Example
Lesson 5: Offer A Specific Shortcut
Lesson 6: Answer A Specific Question
Lesson 7: Deliver A Specific Discount
Lesson 8: Finding The Hook
Lesson 9: The Landing Page Checklist
Lesson 10: The Formula Revisited

Module 4: 
Optimize The Tripwire Offer

Lesson 1: What is a Tripwire?
Lesson 2: Two Types Of Commitment
Lesson 3: Types of Tripwires
Lesson 4: Splinter Offers
Lesson 5: Little Victories
Lesson 6: Brainstorming Little Victories - 1
Lesson 7: Brainstorming Little Victories - 2
Lesson 8 : The Tripwire Checklist
Lesson 9: Discovering Your Tripwire
Lesson 10: The Formula Revisited

Module 5: 
Offer A Profit Maximizer

Lesson 1: What is a Profit Maximizer
Lesson 2: Immediate Upsells
Lesson 3: Cross-Sells
Lesson 4: Slack Adjusters
Lesson 5: Bundles and Kits
Lesson 6: Recurring Billing
Lesson 7: Line Extensions
Lesson 8: Speed and Automation
Lesson 9: The Formula Revisited

Module 6: 
Architect A Return Path

Lesson 1: What is a Return Path
Lesson 2: Constant Communication Explained
Lesson 3: Exit Offers Explained
Lesson 4: Example Exit Offers
Lesson 5: Retargeting Explained
Lesson 6: Segmentation By Visitor Activity
Lesson 7: Full Funnel Retargeting
Lesson 8: Automated Email Followup Explained
Lesson 9: Part 1: Indoctrination
Lesson 10: Example: Indoctrination Campaign
Lesson 11: Part 2: Engagement
Lesson 12: Example: Engagement Campaign
Lesson 13: Part 3: Ascension
Lesson 14: Example: Ascension Campaign
Lesson 15: Part 4: Segmentation
Lesson 16: Example: Segmentation Campaign
Lesson 17: Part 5: Reengagement
Lesson 18: Final Formula and Wrap Up 
What You'll Get:
When you enroll today, you'll receive instant access to:
  • The Conversion Funnel Mastery Course
  • ​6 Core Modules
  • ​58 Video Lessons
  • ​7 Handouts
  • ​6 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
  • ​ A badge designating you as a Certified Customer Value Optimization Specialist that can be hosted on your website, email signature and LinkedIn profile
  • ​A digital, printable certificate suitable for framing
  • ​Status and recognition as a Certified Customer Value Optimization Specialist
Course Details:
Tuition: Limited Time Special Just $495
                (Normally $995)
Level: Intermediate/Advanced
Setting: Online/Virtual
Course Length: 7 Hours
Expected Completion Time: 3 - 7 Days
4330 Gaines Ranch Loop, Suite 120
Austin, TX. 78735
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