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How To Become
A Social & Community Manager
If you’re here, you already know that having a social media strategy is an important aspect of any digital marketing strategy.
Finally, You'll Have a Step-By-Step Plan For Tracking, Measuring and (More Importantly)...
MONETIZING SOCIAL MEDIA
(HINT: It looks something like this...)
You and your business are being talked about on social media… right now.
Whether it’s a Facebook post, a tweet on Twitter or a photo on Instagram…
 
…your prospects and customers have changed the way they voice criticism and praise.

They’ve also changed they way they find and consume information…

…and they’ve even changed the way they buy too.

Successful businesses must adapt their marketing to these changes.
FACT: Businesses Need Social & Community Managers
(...Who Actually Know What They're Doing)
If you’re here, you already know that having a social media strategy is an important aspect of any digital marketing strategy.

But, if you’re like most businesses, you’re not doing it as well as you know you should be. 

Your business needs to have plans and processes in place in order to:
  • Listen to what your folks are saying about you on social media so you can monitor and respond to customer service and reputation management issues…
  •  Influence them in a positive way, by establishing authority, often through the distribution and sharing of valuable content… 
  •  Network and associate with authoritative and influential individuals and brands…  
  •  Sell them your products and services, without coming across as sleazy or pushy.
In other words, good social media management helps to control the conversation about your business, leading to positive customer experiences, increased authority and ultimately more leads and sales.
So that's why businesses need Social and Community Managers.
There's just one problem: Most so-called “social media managers” don't know what they're doing.

That’s where you come in. 

As a Certified Social & Community Manager, you’ll learn to assess your business’ goals and employ sound and measurable social media marketing practices to meet those goals.  

More specifically, in this master class, you'll learn:
  • The “Social Success Cycle” framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with).
  • How to create your Customer Avatar in order to architect a social media strategy that attracts leads and buyers (our simple Customer Avatar Worksheet will show you how to build your avatar). 
  • ​How to recognize and leverage the strength (and avoid the weakness) of both “Seeker” and “Engagement” social media channels.  
  • The “10-Minute Social Media Audit” that immediately identifies gaps in your social media marketing so you can close them. 
  • ​The two categories of social media marketing that can (and should) be automated by software (don’t worry, we tell you which programs to use). 
  • The “Feedback Loop” process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation. 
  • The 5 keyword categories that matter when monitoring the web for customer service and reputation issues (“Listen” for these keywords and you’ll immediately join the social conversation about your brand).
  • The Social Listening Keyword Research Planner that makes social listening campaign set up a breeze.  
  • How to set up social listening using paid tools (and an alternative method using free tools for those on a tight budget).
  • ​The simple 3-Step Social Media Customer Service Plan to employ when dealing with angry customers on public social channels.
  • 4 methods to growing connections on any social channel (look out for the “Indoctrination” and “Bouncing” processes).
  • 7 blog post templates that create high-quality, “shareworthy” blog content with speed (never get stuck for blog post ideas again).
  • The Social Media Topic Map handout that transforms boring, “ho hum” social media channels into thriving social communities.
  • The 6-Step “socialization” process you’ll apply to every new piece of content you create (this will maximize your social media exposure).
  • How to defeat the “Social Fire Hose” (and create social media updates that get noticed in the sea of social status updates).
  • How to leverage “Long Tail Media Outreach” (in order to generate traffic, links and authority from blogs, podcasts and more).
  • ​How to combine Social Media Topic Maps and “The Short List” process to create a network of influencers (these can really can “move the needle” for your business).
  • How “Reverse Media Outreach” works today (and how to position yourself to take advantage of it).
  • The “Value First” strategy that seamlessly and subtly transforms casual social media connections into leads and customers (without being sleazy).
  • 3 types of “Value First” offers (and when to use each one).
  • ​How to employ “Content Segmentation”, social media and social advertising to ascend social connections to leads and customers.
  • How to use content + social media to intersect with “The Customer Journey” from the Awareness to Conversion stage.
In short, Certified Social & Community Managers are able to not only manage and control the social conversation about you and your business… they are also able to track, measure and monetize your social media efforts.

If you're interested in becoming a Certified Social & Community Manager, then I have one question for you…
How Does It Work?
Step 1: Take the Course
The Social & Community Mastery course is 7 hours of video lessons plus 9 downloadable handouts, 5 module-specific quizzes and one final exam. (NOTE: A complete course description can be found at the bottom of this page.)

The course level is intermediate/advanced, and is the exact same training new employees at DigitalMarketer are required to complete prior obtaining a position in any of our portfolio companies.
Step 2: Pass the Test
At the end of each core module you will take a brief quiz to ensure that you understand the basic concepts covered in that module. Once you have completed each quiz for each module, you will then be able to sit for the final exam (which is taken online) and upon successful completion you will have earned your certification.

Our exams aren’t “tricky,” but they do require that you know the information if you want to pass. A passing grade is 70, and you can retake the test twice (for a max total of 3 attempts). If you do not receive a passing grade after your third attempt, you will be required to go back through the module prior to taking the test again. 

The exams are untimed, and consist of 60 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.
Step 3: Display Your Badge
Upon successful completion of the course and exams, you will receive a personalized badge and certificate. 

Our badges leverage Mozilla's "Open Badges Project" so your accomplishment can be displayed in all the places that matter, including: your website, email signature, job placement sites, community portals, Wordpress blogs, Twitter status updates and your LinkedIn profile. 

Plus, your digital certificate is full color, printable and is suitable for framing should you wish to display your achievement at your home or office.
Social & Community Manager Course Details

Module 1: Start Here

Lesson 1: From The Author
Lesson 2: Social Success Cycle
Lesson 3: Social Media Marketing Goals
Lesson 4: The Customer Avatar
Lesson 5: Which Social Media Channel Is Right 
For You
Lesson 6: Engagement vs Seeker Channels
Lesson 7: 10 Minute Social Media Audit
Lesson 8: Social Media Dont's
Lesson 9: When to Automate

Module 2: Social Listening

Lesson 1: Why Listen?
Lesson 2: Social Listening Goals
Lesson 3: Social Listening Tools
Lesson 4: Social Listening Metrics
Lesson 5: Social Listening Setup
Lesson 6: Social Listening Keyword Planning
Lesson 7: Tool Demo: Keyword Alert Setup
Lesson 8: Listening Without Paid Tools
Lesson 9: Using A Feedback Loop
Lesson 10: Tool Demo: Tag And Task Setup
Lesson 11: The 3-Step Social Customer Service Plan

Module 3: Social Influencing

Lesson 1: Why Influence?
Lesson 2: Social Influencing Goals
Lesson 3: Social Influencing Tools
Lesson 4: Social Influencing Metrics
Lesson 5: Growing Social Profiles
Lesson 6: Social Media Bouncing
Lesson 7: Social Media Topic Map
Lesson 8: 7 Blog Post Templates
Lesson 9: Socializing Blog Content
Lesson 10: Step 1 - Splinter
Lesson 11: Step 2 - Visualize
Lesson 12: Step 3 - Broadcast
Lesson 13: Step 4 - Tag
Lesson 14: Step 5 - Monitor
Lesson 15: Step 6 - Schedule
Lesson 16: Tool Demo - Edgar
Lesson 17: Defeating The "Social Fire Hose"
Lesson 18: Tool Demo - Facebook's Boost Post Function
Lesson 19: What's Your SOP?

Module 5: Social Selling

Lesson 1: Why Selling?
Lesson 2: Social Selling Goals
Lesson 3: Social Selling Tools
Lesson 4: Social Selling Metrics
Lesson 5: The Value First Strategy
Lesson 6: Value First Offers
Lesson 7: The Customer Journey
Lesson 8: Content Segmentation
Lesson 9: Segmentation + Retargeting
Lesson 10: DEMO: Setting Up A Segmented Website
Lesson 11: Content + Social Media + Ad Retargeting
Lesson 12: Putting It All Together

Module 4: Social Networking

Lesson 1: Why Network?
Lesson 2: Social Networking Goals
Lesson 3: Social Networking Tools
Lesson 4: Social Networking Metrics
Lesson 5: What Is Media?
Lesson 6: Long Tail Media Outreach
Lesson 7: What Does Long Tail Media Want?
Lesson 8: Networking By Topic Map
Lesson 9: The "Short List"
Lesson 10: Reverse Media Outreach
Lesson 11: Staying Compliant
What You'll Get:
When you enroll today, you'll receive instant access to:
  • The Social & Community Mastery Course
  • ​5 Core Modules 
  • ​62 Video Lessons 
  • ​9 Handouts  
  • ​5 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
  • ​ A badge designating you as a Certified Social & Community Manager that can be hosted on your website, email signature and LinkedIn profile
  • ​A digital, printable certificate suitable for framing
  • ​Status and recognition as a Certified Social & Community Manager
Tuition: $995
Level: Intermediate/Advanced
Setting: Online/Virtual
Course Length: 8 Hours
Expected Completion Time: 3 - 7 Days
4330 Gaines Ranch Loop, Suite 120
Austin, TX. 78735
512-600-4363
support@digitalmarketerinstitute.com
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